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Datacentre and Cloud CEE

Published: December 2013. 187 pages. 100 Figures & Tables

This is the first edition of BroadGroup’s Data Centres Central & Eastern Europe report and includes detailed analysis of four CEE markets - Czech Republic, Hungary, Poland and Romania.

Given the relative immaturity of the data centre market in this region and the hegemony of players, the report’s primary comparisons are of the relative merits of the market on a country basis.

It is clear from BroadGroup's research that the CEE data centre market is experiencing important changes and there is potential for significant growth in the region - especially as the use of outsourcing and cloud services grows. As Marion Howard-Healy, Senior Consultant BroadGroup and the report's author, comments: “The data centre market in Central and Eastern Europe has clearly reached a turning point in terms of market development and business opportunity. The recent moves by leading players, TelecityGroup and Deutsche Telekom, heralds change in terms of market dynamics both in data centres and networking. “

Third party data centre markets in the four countries have some way to catch up with data centre markets in Western Europe. Even in more developed ICT markets such as Poland and the Czech Republic, there is some way to go in creating a dynamic carrier neutral co-location market. There are pockets of supplier excellence and some impressive new Tier III builds. These developments and the growth of cloud services in the region - together with the concomitant need for data protection in secure (local) facilities - augurs well for future growth. However, business user mindsets need to change on a wider basis for markets to truly take off but leading suppliers are working hard to educate potential customers on the business benefits of using third party data centre facilities.

This report addresses key questions for the future of third party data centre markets in Central and Eastern Europe and at an individual country level are:

- What is the level of market maturity - both supply and demand?
- What is the level and speed of change in the market?
- Who are the key players - and who is well positioned to take advantage of change?
- How does change in 2013 affect build and capacity requirements for the next 5 years?

The report compares economic and regulatory data, discusses vertical market sectors, business users, outsourcing trends, demand drivers and identifies third party data centre locations. BroadGroup assesses key factors impacting market development including location, power, telecoms, virtualisation and cloud computing. As part of a review of vertical market sectors, the report includes country listings of those organisations included in Deloitte’s top 500 CEE companies - this highlights the potential corporate customer base. BroadGroup provides country market profiles and analysis of the key determinants of winners and losers in the third party data centre markets in these four countries. Given the level of market immaturity and the number of complex variable factors at work in each market, the rate at which the third party data centre sector in each country will grow is not yet self-evident. For that reason, BroadGroup includes two sets of m2 capacity forecasts per country to 2017 - a lower growth scenario and a higher growth scenario.

BroadGroup's Central & Eastern Europe Data Centres & Cloud Report 2013 is essential reading for anyone involved, or planning to engage, in the CEE data centre sector from operators to telcos to vendors, investors, government agencies and professional services providers.

Table of Figures
Executive summary

Section 1 CEE data centre market drivers
1.1 CEE in context
1.2 Economic comparisons
1.2.1 Global Competitive Index
1.2.2 Czech Republic’s economy
1.2.3 Hungary’s economy
1.2.4 Poland’s economy
1.2.5 Romania’s economy
1.2.6 Comparing Economic Freedoms
1.2.7 Comparing business M&A activity
1.3 Demand drivers
1.3.1 Growth in data
1.3.2 Mobile and telecoms growth
1.3.3 Video
1.3.4 City hubs
1.3.5 Growth in corporate demand and outsourcing
1.3.6 Vertical market factors
1.4 Potential barriers to growth
1.5 Impact of virtualisation and cloud
1.5.1 Virtualisation
1.5.2 Cloud
1.5.3 Cloud in Czech Republic
1.5.4 Cloud in Hungary
1.5.5 Cloud in Poland
1.5.6 Cloud in Romania
1.6 Impact of developments in technology
1.6.1 Commoditisation
1.6.2 Modular data centres
1.6.3 DCIM
1.7 Impact of new user segments and vertical markets
1.8 Impact of IT outsourcing
1.9 Impact of innovation and ICT
1.9.1 Global Competitive Index rankings
1.9.2 Innovation in Czech Republic
1.9.3 Innovation in Hungary
1.9.4 Innovation in Poland
1.9.5 Innovation in Romania

Section 2 Data centre locations
2.1 Geographical location
2.2 Power costs, availability and renewables
2.2.1 Country comparisons
2.2.2 Czech Republic
2.2.3 Hungary
2.2.4 Poland
2.2.5 Romania
2.3 Environmental, legal and other factors
2.4 Telecoms
2.5 Pan regional networking
2.5.1 GTS
2.5.2 Linxtelecom
2.5.3 PanTel (Turk Telekom)
2.5.4 International operators with transit networks
2.6 National networks
2.6.1 Czech Republic
2.6.2 Hungary
2.6.3 Poland
2.6.4 Romania
2.7 Internet
2.7.1 Internet exchanges
2.7.2 Internet traffic statistics
2.8 Bucharest, Budapest, Prague & Warsaw
2.9 Conclusions

Section 3 Key players
3.1 ATM
3.1.1 Overview
3.1.2 Future build and strategy
3.2.1 Overview
3.2.2 Future build and strategy
3.3 GTS Central Europe
3.3.1 Overview
3.3.2 Future build and strategy
3.4 CE Colo
3.4.1 Overview
3.4.2 Future build and strategy
3.5 Linxdatacenter
3.5.1 Overview
3.5.2 Future build and strategy
3.6 NX Data
3.6.1 Overview
3.5.2 Future build and strategy
3.7 Neutral Data Centre (PLIX)
3.7.1 Overview
3.7.2 Future build and strategy
3.8 Telcos
3.8.1 Overview
3.8.2 Future build and strategy
3.8.3 BroadGroup analysis
3.9 Systems integrators & IT consultancies
3.9.1 Czech Republic
3.9.2 Hungary
3.9.3 Poland
3.9.4 Romania

Section 4 Market size and forecasts
4.1 Overview
4.1.1. Demand
4.1.2 Supply and market segments
4.2 Market segments
4.2.1 Co-location specialists
4.2.2 Wholesale players
4.2.3 Carrier owned
4.2.4 Managed services
4.3 Space and utilization
4.3.1 Trend to outsourcing
4.3.2 Trend by country
4.3.3 Trend by sector
4.4 Pricing

Section 5 Country profiles
5.1 Czech Republic
5.1.1 Overview
5.1.2 Market analysis & data centre sites
5.1.3 Future developments
5.2 Hungary
5.2.1 Overview
5.2.2 Market analysis & data centre sites
5.2.3 Future developments
5.3 Poland
5.3.1 Overview
5.3.2 Market analysis & data centre sites
5.3.3 Future developments
5.4 Romania
5.4.1 Overview
5.4.2 Market analysis & data centre sites
5.4.3 Future developments

Section 1
1. Map of Central & Eastern Europe
2. Population comparison (millions)
3. Comparing CEE markets with Western European markets
4. Key country indicators - population, GDP and FDI (2011)
5. GDP per capita current prices in US$
6. Comparing economic freedom in selected countries WE, CEE & US
7. Rule of law comparisons
8. Limited government comparisons
9. Regulatory efficiency comparisons
10. Open markets comparisons
11. The number of mergers and acquisitions in CEE
12. The estimated M&A market size (US$BN)
13. Cisco VNI Forecasts 120.6 Exabytes per Month of IP Traffic in 2017 (globally)
14. Cisco IP Traffic 2011 – 2016
15. Mobile penetration percentage by world region
16. Busy Hour vs. Average Internet Traffic Growth
17. Global IP Traffic by Device Type
18. Mobile data traffic by application type, 2010-2018
19. Aligning IT with Business Policies & Processes
20. Examples of vertical sectors present in CEE third party data centres
21. Country representation of top 500 companies in CEE
22. Examples of Poland’s role in global outsourcing and IT transformation contracts
23. Large Czech Republic companies in CEE 500 by sector
24. Large Hungarian companies in CEE 500 by sector
25. Major pharmaceutical players in Hungary
26. Major electronics manufacturing companies in Hungary
27. Large Polish companies in CEE 500 by sector
28. Large Romanian companies in CEE 500 by sector
29. Comparative rankings of largest banks in the four CEE country markets
30. Comparative rankings of largest insurance companies in the four CEE country markets
31. Server virtualisation levels compared
32. Examples of GTS Cloud IaaS developments 2012
33. Allocation of cloud services spend by Hungarian users
34. Public and private cloud spend in Hungary
35. Cloud spend by vertical sectors in Hungary
36. Forecast for cloud spend in Hungary to 2016
37. Examples of data centres with cloud services in Poland
38. Selected examples of cloud developments in Romania
39. Cloud service providers in Romania
40. Examples of Poland’s role in global outsourcing and IT transformation contracts
41. Innovation - GCI ranking out of 144 countries
42. Technological readiness
43. IT Spend (in US$ billions)
44. Innovation Centres in Poland
45. Technology parks in Poland

Section 2
46. Comparing electricity prices Euro per KwH
47. Country targets for share from renewable sources
48. Telecoms technological readiness –ranking out of 144 countries
49. PLIX traffic growth in Poland
50. BIX Internet traffic in Hungary
51. GTS network operations
52. GTS Networking developments in 2012
53. Examples of GTS large customer contracts
54. Linxtelecom regional map
55. Pantel regional network
56. Dial Telecom’s international backbone networking
57. Dial Telecom national network in Czech Republic
58. Dial Telecom metropolitan area network in Prague
59. GTS national network in the Czech Republic
60. GTS Prague metropolitan area network in Prague
61. SELFServis network in Czech Republic
62. GTS national network in Hungary
63. GTS national network in Poland
64. S-NET PoPs in Poland
65. TK Poland network map
66. ATMAN Network key connections – IXP and telcos
67. ATMAN network in Poland
68. Romtelecom International Network
69. GTS national network in Romania
70. Internet traffic statistics in the four CEE countries

Section 3
71. ATM data centres in Poland
72. Beyond pl data centre- capacity
73. GTS data centres capacity
74. GTS data centres in CEE countries
75. GTS co-location example:
76. CE Colo Prague data centre capacity
77. Linxdatacenter Warsaw data centre capacity
78. NXData data centres capacity
79. CyberHost Romtelecom data centres
80. Romtelecom data centre map
81. Selected examples of SI/consulting activity
82. Examples of IBM contracts in Romania

Section 4
83. Proportion of outsourced data centre space in CEE countries
84. Third party data centre space by country – 2013
85. Third party data centre space by country – 2012 - 2017
86. Third party data centre space growth by segment 2012 - 2017
87. Third party data centre space by segment – 2013
88. Third party data centre space by segment – 2017
89. Thinx pricing example
90. NX DATA colo pricing example

Section 5
91. Key data centres in the Czech Republic
92. Examples of co-location agreements in Czech Republic
93. Data centres in Hungary
94. Recent data centre-related developments in Hungary
95. Distributed nature of market
96. Data centres in Poland
97. Examples of systems integrators data centre facilities in Poland
98. Smaller data centres outside Warsaw
99. Data centres in Romania
100. Small ISPs and hosting companies in Romania - examples


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