NEW ANALYSIS SERVICE SHEDS LIGHT ON MOBILE DATA PRICING AS COMPLEXITY INCREASES
London, July 2003 – BroadGroup, the pricing and marketing consultancy for mobile, Wi-Fi and fixed services, has announced the launch of a new service - Mobile Data Pricing - dedicated to tracking and analysing mobile data pricing and marketing. Produced fortnightly, it is the first service uniquely dedicated to providing regular and reliable information, tracking price changes and marketing strategies for mobile data services in Europe and central and eastern Europe, and will be expanding gradually to cover other regions globally. Service coverage will include GPRS, WAP, i-Mode, UMTS/3G, SMS and all forms of MMS. “Data pricing is increasingly complex,” commented Philip Low, managing consultant at BroadGroup, “and our customers have expressed a need for a service to explain data pricing structures, and keep track of how they change. Mobile Data Pricing is the preferred solution for service providers, and all companies involved in this growing market segment.” As the migration of customers to a wireless always-on data world continues to be realised, BroadGroup believes that service providers will progressively need to confront how to align data growth and pricing, with per MByte transport costs, an increasingly important point of competitive differentiation. However, data pricing is more complex than other forms of tariffing, and to gain insight into price structures, important changes and marketing innovation, there is a need for regular information tracking and analysis. Each edition will include samples of pricing offered by service providers, note key changes that have occurred in pricing, and provide information on marketing innovation used in promoting data services. In addition, each quarter BroadGroup will provide benchmarks of pricing across a range of selected services and players.