DATACENTRES.COM RELAUNCHED AS INDUSTRY INFORMATION AND NEWS CENTRE
London 22 June 2011 Data centre news and information website, DataCentres.com has been re-launched this week to underpin its position as the leading web space for the global data centre industry.
First launched more than seven years ago by consulting firm BroadGroup, last year saw its news service merge with veteran provider iXNewsSearch to offer a truly comprehensive information service. The latest re-launch is the first in a two-phased strategy that will see Datacentres.com become the dominant force in global data centre news and information, and the only data centre focused service with a daily email newsfeed and a platform for industry white papers.
“The refresh is intended to amplify the strengths of the site, and make it more accessible to our reader base,” commented Philip Low, Managing Director at BroadGroup, “The Datacentres.com brand will expand its connection with the marketplace, not only as a news product, but will now extend to include updates on trends and market requirements, reflect policy making by regulatory agencies, and comment on issues relevant to enterprise verticals.”
Whilst the readership of the daily Datacentres.com News has grown predominantly in Europe, sustained investment across the Middle East, America and Asia/Pacific markets has meant a growing global audience for the website and an increased opportunity for information exchange on market trends, policy regulation, product releases and enterprise requirements. This has meant that the Datacentres.com website now provides an easy to use, single portal for data centre professionals around the world.
“Its extremely exciting to see the next phase of the Datacentres.com web portal come to fruition”, commented Jonathan Heap, Managing Director at iXConsulting, “DataCentres.com News provides a simple way of identifying news stories of interest to each subscriber, and is a focused, timely and efficient use of our reader’s time. Our subscriber base reflects the key segments engaged in the sector, including service providers, enterprises, technical and engineering, and property and facilities professionals, which provides multiple avenues for our advertising partners.
DataCentres.com offers several points of differentiation including increased focus on verticals and emerging markets offering significant opportunities for market players in Eastern Europe, Africa and Asia, and as the sector enters increasingly regulated areas, it will provide specialist coverage of policy development and industry response.