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Press Release

BROADGROUP STUDY TO REVEAL ENERGY COSTS TO SEVERELY HIT UK DATACENTRES IN COMING YEARS

The Data Centre Practice at BroadGroup, the leading analyst firm, is set to reveal a major study into the eco-crisis and operational pressures facing UK datacentres today as the rising costs of energy and IT-demand place severe strain on their very existence. The study, to be revealed at the inaugural Power & Cooling Summit 25-26 October 06 at London Paddington Hilton, will be the industry's first independent analysis of power and cooling challenges and solutions for European DataCentres and will offer some stark warnings to those unable to deliver major cost-savings and limit environmental wastage and energy consumption. IT demand alone has created an energy consumption goliath with the annual energy costs of an average UK DataCentre estimated at near €5.3 million per year. By 2010, against shifting energy costs, this cost is expected to more than double to €11 million, making the UK the most expensive place to house a datacentre in Europe. The Summit will showcase the newest and most-radical thinking on energy strategies within the datacentre industry will be debated, will host leading commentators including: Keith Breed, research director for BroadGroup, Sir Anthony Cleaver, chairman of IXEurope, Paul Johannsen Director, Thames Renewables, Ron Mann, director of Rack and Power Systems, Hewlett Packard, Ian Bitterlin, VP for Active Power, Dr Davar Abi-Zadeh Technical Director, ARUP, Dr Bruno Michel, IBM Corporation, and Stefano Mozzato, Marketing Director EMEA, Emerson Network Power. The Power & Cooling Summit will investigate new technologies and business innovations as well as host a workshop by global consultancy, ARUP, to investigate immediate solutions for power and cooling in data centres. Contact Rebecca Jones; +44 (0)20 8964 09260 rebecca@vp-pr.com to attend the event and/or for 1:1 pre-briefings with BroadGroup or any of the event's assembled experts. For more information, visit: www.datacentres.com/pac/

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