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BroadGroup Announces Equinix Sponsors 4th Data Centres Europe 2008 Conference

Broadgroup Announces Equinix Sponsors 4th Data Centres Europe 2008 Conference and Expo Competition and Opportunity Dominant Themes for 2008 LONDON--(Business Wire)-- Equinix, the global provider of carrier neutral data centres, and internet exchanges for the Enterprise, content companies and network services providers, is to act as Silver Sponsor for the forthcoming annual Data Centres Europe 2008 conference and expo. Now in its fourth year, Data Centres Europe will sustain its reputation as the provider of original content derived from research and the regional networking hub for companies in Europe engaged in the sector. The event also includes the annual Data Centres Europe Dinner and Awards Ceremony. The programme for 2008 will focus on the increasingly rigorous competition occurring in the Data Centre sector, and promises to host a range of critical topics that will provide insight into these issues. The annual review of trends in data centre services, operations, pricing and growth, trends in technical property in Europe, and the rising importance and increasing competition in managed services and how it contributes to ROI collectively provide a detailed landscape of new trends, threats and opportunities. 'In sponsoring Data Centres Europe, Equinix is highlighting its commitment to expanding in the region. Through our recent acquisition of Virtu in the Netherlands, Equinix has broadened its ability to provide customers with a comprehensive global data centre and interconnection services platform across North America, Europe and Asia-Pacific' commented Michael Winterson, vice president, sales and marketing Europe, Equinix. This year will also facilitate the first Tier 1 end users panel, with participation of Microsoft, HSBC, Diageo and other leading companies. Content storage and network distribution remains an unfinished story, and a highly competitive arena for a range of player profiles. Providers are developing eco systems that add value as the media and application hosting services intensify and will address the real competitive advantages in this arena. CEOs from leading Data Centre organisations will discuss the European economy, the current slow down and how that could impact Enterprise migration to third party outsourcing and define investment prospects for data centres over the next twelve months. In a new feature, new Data Centre build projects will showcase some of the newest developments planned and underway, and an Investment panel with contributions from RBC Capital Markets, Citigroup and AHV Associates will discuss their perspectives of Data Centre stocks, willingness to fund new build, risks to growth and future trends. The theme of competition extends the debate to central Europe and North Africa and the opportunities for locating Data Centres in these geographies and Eastern and Central Europe is the theme of a special workshop by global consultancy Arup. Technological leadership may be enabled through achieving higher and more complex levels of virtualisation such as application hosting and storage. Experts will delivery compelling insight into these issues, and assess the disruptive case for utility computing. Power and Green issues remain constant themes of debate in the sector and noted expert Ian Bitterlin of Chloride Power, will address the question of AC versus DC power. Power in eastern and Central Europe remains an enigma for operators and enterprises and special insight will be provided by Active Power. In the Green Debate, participants take a second look at what is really happening and whether the industry in Europe in suffering from green fatigue. Migration Solutions will also present a valuable workshop; 'How to retrofit your data centre', responding to significant interest from IT managers across the region. Sponsors include Migration Solutions, Equinix, Datacenter Luxembourg/Inexio, Cellwatch, ARUP, Active Power, Lamda Hellix Data Centers, Tyco Electronics, the Colocation Exchange, Armstrong and TelecityGroup. Media Partners include the Web Hosting Industry Review, Data Centre Solutions and Data Centre News. VP Communications for Broadgroup Rebecca Jones / Julia Vockrodt, 020 8964 0260 or


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