EUROPEAN GPRS PRICING SURVEY REVEALS CONTINUED COMPLEXITY WITH AVERAGE PRICE FOR 10MB PACKAGE AT EUR 12.80
London, 13th October 2004. European GPRS pricing remains highly complex, with an average price for 10MB inclusive volume standing at EUR 12.80 (approximately USD 15.77) according to a new report from BroadGroup.
Inclusive MB pricing is the most commonly used tariff structure by the 83 mobile operators across 31 countries, whose prices are included in the survey. Fewer than 20% restrict their GPRS service offering to usage based charges only.
MORE TRANSPARENCY NEEDED IN WI-FI PRICING IN EUROPE WARN CONSULTANTS
London and Paris, 27th October 2004 - Speaking at the Wi-Fi Business Development Summit in Paris sponsored by IBM, consultancy BroadGroup warned providers to avert the trend towards complexity in pricing Wi-Fi services and also to increase marketing emphasis on monthly subscriptions.
Using source material based on two recent European surveys of 122 Wi-Fi service providers and 83 GPRS operators, BroadGroup said that the findings suggested Wi-Fi is trending towards tariff structures that would leave users unable to comprehend what they were being charged.
MOBILE TV CHARGES WILL CHANGE COMMERCIAL MEDIA LANDSCAPE
London, November 1, 2004 - A leading article by Eugene Lacey, editor of the newly launched Mobile Voice and Data Pricing magazine, challenges the popular notion that television is the killer application that will turn consumers on to next generation phones, but suggests that charging for mobile TV will shift relationships in the content value chain and ultimately change the commercial media landscape.