London – 16 July 2012 – A new Market Update by consulting firm BroadGroup reveals that Cloud service development is a major driver for sustained data centre expansion in Germany, which is forecast to increase by 33% in space from its current base by 2016.

This report updates market developments in Germany since the publication of BroadGroup’s German Data Centre Market report in October 2011. 

It discusses city markets, factors for growth along with inhibitors and drivers for using third party data centres, including Internet traffic and cloud services. BroadGroup also provides its latest five year forecast for German third party data centre facilities to 2016.

Frankfurt’s position as the lead data centre city has been sustained, and the plan to position it as the primary digital hub in mainland Europe has contributed to the dynamic nature of the market over the past year.

BroadGroup’s research has shown that strong frameworks are being developed to integrate cloud computing services and processes across vertical industry sectors as well as within them. 

“We consider that if the right balance can be found in addressing security and data protection to benefit both users and suppliers, the foundation is being laid for sustained long-term growth in Germany across all types of cloud computing services,” commented Marion Howard-Healy, senior consultant at BroadGroup and the report author.

BroadGroup’s research has found that enterprise users are becoming more flexible in terms of their data centre location. Disaster recovery sites for example, may be located at some distance away. The update also reveals a desire at government level to retain data centres within the German geography, and derive the perceived economic benefits of a national cloud system is part of the evolving strategy for the sector.

This new market update is invaluable reading for anyone wishing to acquire a rapid but succinct understanding of the current data centre and cloud market in Germany.  Reviewing important developments the update highlights all the latest key factors, market drivers, and competitor moves. It includes current thinking about the evolving Cloud debate in Germany, and provides revised market forecasts by segment and space through to 2016.