Turn Research Into Outcomes
BroadGroup has conducted B2B market research in the Information Technology and telecommunications sector for many years. Using qualitative and quantitative research techniques, we aim to deliver defensible, vigorous outcomes that inform business strategy and decisions.
Market studies reveal that the future success of companies will depend on their ability to capture, analyze and gain insights from their audiences. More granular B2B research can provide even greater understanding of the business decisions they are likely to take and predictive models by user type, geography, and a wide range of other segmentations.
Working with research partners internationally BroadGroup has access to B2B panels to support decision making by product managers.
Using pre-identified profiles, B2B panels can offer and understanding of use and attitudes around technology, purchasing habits and decisions, and overall business strategy.
Customers and Products
Developing and launching new products needs to be supported by quantifiable research. Depending upon the need, we use our own methodology of focused qualitative research that is devised to inform wider questionnaires, or specific business user panels to create data based international market intelligence.