Emerging wireless technologies have created new market spaces in the drive to make customer access ubiquitous. These new services bring fresh marketing challenges that demand insight and perspective as well as hard data, to formulate successful customer service strategies.

Although Wi-Fi has been at the forefront of wireless broadband initiatives, the advent of WiMAX* and mesh technologies signal a new horizon of emergent opportunities.

BroadGroup tracks and assesses the onset of wireless broadband markets, collects and interprets pricing, and monitors adoption and usage.

*WiMax (Worldwide Interoperability for Microwave Access) also known as 802.16, is a set of emerging wireless networking technologies that are being developed to cover large areas up to a range of 48 kilometres and provide data-transfer speeds up to 75 Mbps. WiMAX is an implementation of the emerging IEEE 802.16 standard that uses Orthogonal Frequency Division Multiplexing (OFDM) for optimisation of wireless data services. The first version of the technology, 802.16a, is expected to be used for fixed-wireless connections and future versions are planned to offer mobile access, opening up the possibility of putting the technology in notebook computers and cell phones.

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